The selection of a Custom Title can greatly improve your video presentation.   The custom title is based on the information that you provided.  The Title basically identifies the subject or objective of the presentation.   The title theme should be based on the presentation content.  Its not uncommon to have multiple titles, normally at the start of a Chapter, again to identify the content to follow. For example:  The Main Title: "Christmas with Mickey" Chapter screens could be  "Magic Kingdom", "Animal Kingdom", "Epcot", "MGM", these would be the chapter locations, selection of a chapter would result in going to the selected location within your presentation.